The news feed is arguably the single most important element on Facebook. When you initially log into your account, you'll see a “feed” of various “news” stories posted by other users. As a marketer, though, there are certain complexities to … [Read more...]
Enhance Your Facebook Ads with Canvas
Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this … [Read more...]
6 Tips to Increase User Engagement on Facebook
Post New Updates Monday Through Thursday According to a study conducted by Optimizely, the best time to post updates on Facebook is between Monday and Thursday. This is when the most users are online, meaning more people will see your posts. Now, … [Read more...]
Facebook to Launch News App
The world's largest social media network is working on a new “news” app, according to a report published by the Financial Times. Facebook continues to dominate in the realm of social media, with a spokesperson for the company recently announcing … [Read more...]
Facebook Takes Aim at YouTube with New Video Tab
YouTube has long been the leader of online video, boasting more than one billion users and counting. The Google-owned and operated service allows users to upload and share videos in just a few easy steps. However, Facebook has announced plans to … [Read more...]
The Do’s and Don’ts of Hosting a Sweepstakes on Facebook
Hosting a sweepstakes is a great way to attract new 'likes' to your Facebook page while boosting sales/conversions in the process. The allure of receiving a free t-shirt or gift card is often enough to convince a user to visit and engage on your … [Read more...]
Are You Using Facebook Ads?
If not, you should be. Originally launched back in 2012, Facebook Ads is a self-serving advertising platform that allows business owners and advertisers to promote their brand on the social media network. If you are still skeptical of its … [Read more...]
Top 5 Ways to Promote Your Brand’s Facebook Page
Boasting more than 1.3 billion monthly users, Facebook is the world's most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales. #1) Add a … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
Top 3 Reasons For Advertising on Facebook for Your Business
I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to … [Read more...]