Looking to expand your reach on Pinterest? While the social media network has offered paid advertising in the form of Promoted Pins for quite some time now, there's a new option being offered to businesses in the U.S. and U.K. Read more about … [Read more...]
Facebook Rolls Out New Page Layout
The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]
6 Questions to Ask About Your Social Media Marketing Campaigns
What's Your Return on Investment? Assuming you are using paid social media platforms to produce your business and its respective products or services, you should calculate your return on investment (ROI). Without this information in hand, you won't … [Read more...]
How to Build a Larger Following on Snapchat
It may lack the user base of Facebook, but Snapchat has quickly become one of the world's fastest-growing social media networks. Launched September 2011 by former Stanford students and entrepreneurs by Evan Spiegel, Bobby Murphy, and Reggie Brown, it … [Read more...]
Survey Reveals Instagram Advertising Trumps Twitter
A new survey has found that advertisers prefer Instagram over Twitter. In terms of traffic, the world's most popular 140-characters-or-less social media network remains ahead of Instagram – but not by much. While exact numbers remain unknown, … [Read more...]
Social Media Marketing on a Budget
Updated October 14, 2021 With roughly 3 in 4 U.S. adults now using some type of social media network, this is a marketing channel that business owners can no longer afford to overlook (source). But how are smaller businesses and entrepreneurs … [Read more...]
Report: Social Media Marketing is Cost-Effective for Businesses
Are you using social media as part of your business's overall marketing strategy? If not, you should be. According to SalesForce's 2016 State of Marketing Report, 75% of retailers and marketers believe that social media is driving a positive return … [Read more...]
5 Ways to Build Your Brand Using Social Media
Regardless of your business's niche or industry, maintaining a strong brand image is essential to its success. When your target audience knows your business and associates it with your respective product or service, they'll naturally feel more … [Read more...]
How to Enhance Your Social Media Content
Strong content is the driving force behind every successful brand's social media presence. Without content, there's no reason for people to follow or “like” your page. So, what can you do to enhance your content on social media and attract more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]