We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
Email Marketing for Home Service Businesses: Turn the Oldest Tool on the Block into Your Best Marketing Tactic
What’s the most overlooked tool in the marketing toolbox? Email. It may be the “old kid on the block” and it’s not as sexy as video or Instagram Stories, but it’s still the most effective way to stay in front of clients. Which is why email … [Read more...]
5 Quick Ways to Drive Traffic to Your Website in 2020
Get more visitors to your website they said. It’ll help you gain more business they said. Yes, getting more eyes on your content can lead to sales. But how are you supposed to get that started? While paid ads are the quickest way to get more … [Read more...]
5 Digital Marketing Myths for Home Service Businesses
We’re not trying to be critical here, but there are a lot of home service business owners who’ve got the wrong idea about marketing. Maybe they had a bad experience, maybe they heard stories from friends or maybe they just never got it to work for … [Read more...]
7 Marketing Tactics That are Working NOW for Home Service Businesses
Planning your marketing? Search online for ideas and you’ll be overwhelmed with marketing tactics from A to Z. But which would work best for you? Having worked with contractors and home service businesses, we’ve seen which marketing tactics work … [Read more...]