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Facebook Rolls Out New Page Layout

November 2, 2016 By Kelly Butcher Leave a Comment

The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]

Filed Under: Business, Facebook, Facebook Advertising, Social Media, Social Media Marketing

6 Questions to Ask About Your Social Media Marketing Campaigns

August 2, 2016 By Kelly Butcher Leave a Comment

What's Your Return on Investment? Assuming you are using paid social media platforms to produce your business and its respective products or services, you should calculate your return on investment (ROI). Without this information in hand, you won't … [Read more...]

Filed Under: Social Media Marketing

5 Easy Ways to Improve Your Facebook Ads Campaigns

July 25, 2016 By Kelly Butcher Leave a Comment

Facebook Ads offers an effective way for small businesses to promote their products and services on the world's largest social media network. While you can always use a Facebook Page for promotion, this self-serving ad platform offers significantly … [Read more...]

Filed Under: Facebook Advertising

5 Tips to Streamline Your Social Media Marketing Strategy

July 22, 2016 By Kelly Butcher Leave a Comment

It's no secret that social media marketing is an effective way for small businesses to attract more customers and generate more sales. But when you're busy running a business, you may lack the time and resources to log into multiple social media … [Read more...]

Filed Under: Internet Marketing

How to Build a Larger Following on Snapchat

June 30, 2016 By Kelly Butcher Leave a Comment

It may lack the user base of Facebook, but Snapchat has quickly become one of the world's fastest-growing social media networks. Launched September 2011 by former Stanford students and entrepreneurs by Evan Spiegel, Bobby Murphy, and Reggie Brown, it … [Read more...]

Filed Under: Social Media Marketing

Survey Reveals Instagram Advertising Trumps Twitter

June 28, 2016 By Kelly Butcher Leave a Comment

A new survey has found that advertisers prefer Instagram over Twitter. In terms of traffic, the world's most popular 140-characters-or-less social media network remains ahead of Instagram – but not by much. While exact numbers remain unknown, … [Read more...]

Filed Under: Social Media Marketing

Should I Choose CPC or CPM for Facebook Ads?

June 22, 2016 By Kelly Butcher Leave a Comment

Facebook holds the title of being the world's most popular social media network. While the exact number of users remains unknown, some estimates indicate that more than 1.4 billion people log into the site each month. With such a massive user base, … [Read more...]

Filed Under: Facebook Advertising

New Changes Coming to Instagram

June 7, 2016 By Kelly Butcher Leave a Comment

Are you using Instagram to promote your products, services and/or brand? It may lack the reach of Facebook, but Instagram is still a powerful marketing tool for small businesses. Like most social media networks, however, it's constantly evolving to … [Read more...]

Filed Under: Instagram

Understanding Facebook’s News Feed

May 30, 2016 By Kelly Butcher Leave a Comment

The news feed is arguably the single most important element on Facebook. When you initially log into your account, you'll see a “feed” of various “news” stories posted by other users. As a marketer, though, there are certain complexities to … [Read more...]

Filed Under: Facebook, Facebook Advertising

Enhance Your Facebook Ads with Canvas

May 23, 2016 By Kelly Butcher Leave a Comment

Social Media Icons

Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this … [Read more...]

Filed Under: Facebook, Facebook Advertising

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