The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]
6 Questions to Ask About Your Social Media Marketing Campaigns
What's Your Return on Investment? Assuming you are using paid social media platforms to produce your business and its respective products or services, you should calculate your return on investment (ROI). Without this information in hand, you won't … [Read more...]
5 Easy Ways to Improve Your Facebook Ads Campaigns
Facebook Ads offers an effective way for small businesses to promote their products and services on the world's largest social media network. While you can always use a Facebook Page for promotion, this self-serving ad platform offers significantly … [Read more...]
5 Tips to Streamline Your Social Media Marketing Strategy
It's no secret that social media marketing is an effective way for small businesses to attract more customers and generate more sales. But when you're busy running a business, you may lack the time and resources to log into multiple social media … [Read more...]
How to Build a Larger Following on Snapchat
It may lack the user base of Facebook, but Snapchat has quickly become one of the world's fastest-growing social media networks. Launched September 2011 by former Stanford students and entrepreneurs by Evan Spiegel, Bobby Murphy, and Reggie Brown, it … [Read more...]
Survey Reveals Instagram Advertising Trumps Twitter
A new survey has found that advertisers prefer Instagram over Twitter. In terms of traffic, the world's most popular 140-characters-or-less social media network remains ahead of Instagram – but not by much. While exact numbers remain unknown, … [Read more...]
Should I Choose CPC or CPM for Facebook Ads?
Facebook holds the title of being the world's most popular social media network. While the exact number of users remains unknown, some estimates indicate that more than 1.4 billion people log into the site each month. With such a massive user base, … [Read more...]
New Changes Coming to Instagram
Are you using Instagram to promote your products, services and/or brand? It may lack the reach of Facebook, but Instagram is still a powerful marketing tool for small businesses. Like most social media networks, however, it's constantly evolving to … [Read more...]
Understanding Facebook’s News Feed
The news feed is arguably the single most important element on Facebook. When you initially log into your account, you'll see a “feed” of various “news” stories posted by other users. As a marketer, though, there are certain complexities to … [Read more...]
Enhance Your Facebook Ads with Canvas
Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this … [Read more...]
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