Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
Top 3 Reasons For Advertising on Facebook for Your Business
I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to … [Read more...]
5 Quick and Easy Blog Post Ideas
It’s happened to me again…I’m long overdue for my next Blog post and I cannot think of anything to write! If this happens to you, I hope this article will give you some suggestions for overcoming writer’s block. 1. Information about New Products or … [Read more...]
5 Simple Reasons Why Email Marketing Is Not Dead
Have you heard the phrase “email marketing is dead”? I have. I have to say that I don’t believe it’s true. I know from personal experience that I am more apt to make a purchase from information in an email offering a discount or advertising a special … [Read more...]
6 Surefire Changes to Make to Your LinkedIn Profile to Attract Your Ideal Clients Like a Magnet!
Did you know that there are over 259 million LinkedIn users and that LinkedIn is the most popular social network for professionals? LinkedIn is not just a resume posting and job-seeking platform. It has grown into a premium online networking … [Read more...]
Quality Content is Key to SEO
We’ve all heard the phrase “Content is King” when it comes increasing search engine visibility. We used to rely heavily on keywords to determine what our potential clients might be searching for and focusing our efforts on those keywords. Google … [Read more...]
Internet Marketing: How to Drive Traffic to Your Website
My definition of internet marketing refers to the delivery of promotional material via the internet to increase direct sales of goods and services both on and offline. Internet marketing includes email marketing, search engine marketing, social media … [Read more...]
Have You Heard About Graph Search on Facebook?
How many times have you scrolled through old timeline posts or searched through a friend’s timeline or a business page looking for a particular article, joke or recipe recently shared on Facebook? This happens to me frequently when I want to reread … [Read more...]
4 Tips for Creating Engaging Content on Facebook
I’m always trying to find out how to improve my relationship with my social media audience. One way to do this is to look at how other companies encourage engagement. Case Study: One company that seems to have quite a bit of engagement is … [Read more...]
What’s the Difference Between a Profile and a Fan Page?
A common question I hear from potential clients is "what is the difference between a profile and a fan page on Facebook? The way I look at it is easy: a profile is for personal use and a fan page is for business. Does that mean that a profile … [Read more...]