I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
Instagram Introduces New Marketing Tools
If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
5 Tips to Streamline Your Social Media Marketing Strategy
It's no secret that social media marketing is an effective way for small businesses to attract more customers and generate more sales. But when you're busy running a business, you may lack the time and resources to log into multiple social media … [Read more...]
5 Ways to Build Your Brand Using Social Media
Regardless of your business's niche or industry, maintaining a strong brand image is essential to its success. When your target audience knows your business and associates it with your respective product or service, they'll naturally feel more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]
Social Media Marketing Tips for Small Businesses
Are you among the estimated 27.9 million U.S. small business owners? If so, you should leverage the power of social media to attract new customers and generate more sales. Networks like Facebook have revolutionized digital marketing, allowing small … [Read more...]
Pinterest Marketing Tips for Small Business Owners
Pinterest differs from traditional social media networks in the sense that it focuses on pictures. Because of its unique approach, many small business owners turn a blind eye to Pinterest, assuming it yields little-to-no benefit. When used correctly, … [Read more...]
Top 5 Ways to Promote Your Brand’s Facebook Page
Boasting more than 1.3 billion monthly users, Facebook is the world's most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales. #1) Add a … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
Top 3 Reasons For Advertising on Facebook for Your Business
I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to … [Read more...]