It’s close to that time of year and while we’d ordinarily write about how to make your holiday promotions pop, this year we’re going to focus on how to make them ring—as in, ring in those holiday sales. We’re talking about psychological pricing … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Better Marketing with Customer Avatars—The What, Why & How
Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]
How an OBM Helps You Expand Your Business
How much time do you have for expansion planning and strategy? We’re guessing not much. With an OBM or Online Business Manager, you’ll have time to get that done. Because that’s one of our superpowers… structuring businesses so that they … [Read more...]
How Should You Use Reviews in Marketing & Do They Still Work?
Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
7 Simple Steps to Win at Content Marketing
As we head into the new year, you might be wondering... Do I really need to do this content marketing stuff online for my small business? Even though I do social media and don't have an e-commerce business? Well, we can send you some … [Read more...]
Clear or Clever? How to Write Website Content for Your Business
Take a look at your home page. Does the writing on your website make it easy to understand—at first glance—what your business does and for whom? If not, it’s time for a rewrite. Your website makes the first impression for your business. And … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
4 Best Ways to Use QR Codes for Small Business
If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]
How to Make Holiday Promotions Stand Out for a Service Biz
'Tis soon the season to add a bit of sparkle with a holiday promotion. If you have a service-focused business, you may have looked on with envy at the many options available for product sales promotions. But worry not! We’ll explore the art of … [Read more...]
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