It may lack the user base of Facebook, but Snapchat has quickly become one of the world's fastest-growing social media networks. Launched September 2011 by former Stanford students and entrepreneurs by Evan Spiegel, Bobby Murphy, and Reggie Brown, it … [Read more...]
Survey Reveals Instagram Advertising Trumps Twitter
A new survey has found that advertisers prefer Instagram over Twitter. In terms of traffic, the world's most popular 140-characters-or-less social media network remains ahead of Instagram – but not by much. While exact numbers remain unknown, … [Read more...]
Should I Choose CPC or CPM for Facebook Ads?
Facebook holds the title of being the world's most popular social media network. While the exact number of users remains unknown, some estimates indicate that more than 1.4 billion people log into the site each month. With such a massive user base, … [Read more...]
New Changes Coming to Instagram
Are you using Instagram to promote your products, services and/or brand? It may lack the reach of Facebook, but Instagram is still a powerful marketing tool for small businesses. Like most social media networks, however, it's constantly evolving to … [Read more...]
Understanding Facebook’s News Feed
The news feed is arguably the single most important element on Facebook. When you initially log into your account, you'll see a “feed” of various “news” stories posted by other users. As a marketer, though, there are certain complexities to … [Read more...]
Enhance Your Facebook Ads with Canvas
Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this … [Read more...]
How to Set Up Pixel Tracking in Facebook Ads
Ask any seasoned Internet marketer and they'll agree: conversion tracking is essential to the success of any online advertising campaign. If you don't know which ads are generating sales/conversions and which ones aren't, you won't be able to … [Read more...]
Instagram Introduces New Video Feed
Instagram has launched a new video “featured video” feed for its 400 plus million users. Of course, this shouldn't come as a surprise considering that the social media network has seen a 40% increase in video engagement over the past six months. … [Read more...]
Social Media Marketing on a Budget
With roughly 3 in 4 U.S. adults now using some type of social media network, this is a marketing channel that business owners can no longer afford to overlook (source). But how are smaller businesses and entrepreneurs supposed to keep up with the … [Read more...]
Report: Social Media Marketing is Cost-Effective for Businesses
Are you using social media as part of your business's overall marketing strategy? If not, you should be. According to SalesForce's 2016 State of Marketing Report, 75% of retailers and marketers believe that social media is driving a positive return … [Read more...]
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