Get more visitors to your website they said. It’ll help you gain more business they said. Yes, getting more eyes on your content can lead to sales. But how are you supposed to get that started? While paid ads are the quickest way to get more … [Read more...]
Is Your Site Too Old? The Top 3 Reasons to Redesign Your Website
Old school is not so cool on the internet. This is especially true for business websites in need of a redesign. Because, unfortunately, most people will judge your business based on your website. And what worked even 5 years ago, won’t work … [Read more...]
5 Digital Marketing Myths for Home Service Businesses
We’re not trying to be critical here, but there are a lot of home service business owners who’ve got the wrong idea about marketing. Maybe they had a bad experience, maybe they heard stories from friends or maybe they just never got it to work for … [Read more...]
How Online Reviews Boost Sales and SEO for Local Businesses
When it comes to online reviews, we have good news and bad news. The bad news is it doesn’t matter how fantastic your service is, word-of-mouth will only take you so far. Without online reviews, your local business is leaving money on the table in … [Read more...]
7 Marketing Tactics That are Working NOW for Home Service Businesses
Planning your marketing? Search online for ideas and you’ll be overwhelmed with marketing tactics from A to Z. But which would work best for you? Having worked with contractors and home service businesses, we’ve seen which marketing tactics work … [Read more...]
Why your General Contractor Business Needs a Marketing Strategy
Would you try to build a home without a blueprint? Blueprints take time, but you wouldn’t think of starting a building project without one. You consider it a vital and valuable part of the process. So how valuable is a marketing strategy? Very. … [Read more...]
3 Reasons Why Small Businesses Need Local SEO More than Ever
You may remember a time when an ad in the Yellow Pages was THE best way to get local customers for a small business. It may have been expensive, but it worked. Then came the internet. Now you’re trying to compete for the attention of people who … [Read more...]
6 Items to Consider When Creating a Social Media Strategy
You’ve probably heard social media success stories from other small business owners like yourself and you’re wondering how in the world they make social media marketing work for them. It’s really just a matter of coming up with a plan and sticking to … [Read more...]
Why We Love Hashtags (And You Should, Too!)
I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
7 Tips for Researching a Hashtag
Before you start using a particular hashtag, you want to research the hashtag to ensure that its use will support your brand and your business. Before I dive into the steps involved in researching a hashtag, here’s a bit of background … [Read more...]
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